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The advertisement for a sunscreen lotion shows the effects of prolonged sun exposure. Which approach does this advertisement use? appeal to emotion association fear tactic bandwagon effect
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The advertisement for a sunscreen lotion shows the effects of prolonged sun exposure. Which approach does this advertisement use?

appeal to emotion




association




fear tactic




bandwagon effect

User Nandagopal T
by
7.4k points

2 Answers

4 votes
Fear factor would be the correct choice

User Alex Cheng
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8.3k points
4 votes
This is considered a 'fear tactic'.

They're basically saying, "Buy our sunscreen or you'll turn out like this!"
User Aamiri
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8.1k points
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