Question

which technique of advertising shows that multiple consumers use a product to build consumer trust in the product?

Answer 1

The advertising technique that builds consumer trust by showing multiple consumers using a product is the bandwagon fallacy. This strategy uses social proof to imply that widespread usage is an indicator of reliability.

Step-by-step explanation:

One technique of advertising that is used to build consumer trust in a product by showing that multiple consumers use it is known as the bandwagon fallacy. This strategy leverages the social proof premise, which assumes that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Advertisers exploit this by attempting to create the impression that 'everyone' is using a product, and therefore it must be good and trustworthy.

In addition to the bandwagon fallacy, advertising strategies often include methods such as associative learning and the foot-in-the-door technique. Associative learning involves pairing products with desirable attributes or personas, while the foot-in-the-door technique involves persuading a consumer to agree to a small request as a step towards a larger end goal.

The effectiveness of these strategies is backed by psychology and they play a crucial role in influencing consumer behavior and ultimately increasing sales for companies.

Answer 2

The correct answer of the question given above is Word-of-mouth Marketing. The Word-of-Mouth Marketing or the WOM marketing is an advertising technique that shows that multiple consumers use a product to build consumer trust in the product. The marketers use publicity techniques as well as viral marketing methods in order to achieve the desired number of consumers to avail the product.