Question

Which communication tool would allow a current presidential candidate to most effectively interact with the greatest number of citizens?

An appearance arranged to meet and greet voters at a local fishing tournament

A political advertisement appearing in newspapers across the country

A frequently updated social media site with a question and answer forum

An automated generic text message sent to cell phone numbers of registered voters

Answer 1

The communication tool that would allow a current presidential candidate to most effectively interact with the greatest number of citizens would be a frequently updated social media site with a Q&A forum. The correct answer is C. 

Answer 2

The correct answer is C.

A frequently updated social media site with a question and answer forum is by far the best way to communicate with potential voters. The biggest advantage of the internet is its availability. A presidential candidate using his social media site would be able to reach and inform millions of people in just a second. Moreover, he would be able to provide accurate and up-to-date information on his policies, meetings and TV appearances. With a question and answer forum he would be able to engage directly with citizens and the citizens would get the feeling of being listened to. All this would create a proximity with the candidate, and the voters would feel appreciated.

Local meeting, newspaper advertisements, text messages, all work as well during a political campaign but they generate far lower interest and participation than the internet.