Question

Suppose the other shoe stores are selling shoes that are not made well. But your shoes last a long time. Soon, almost everyone in town is buying shoes from you. This encourages your competitors to _____ the quality of their shoes.

A. maintain
B. reduce
C. improve

Answer 1

I would say C they would need to improve the quality. 

Answer 2

The third alternative is correct (C).

If you own a store that is taking the market share of the competition through quality, it means that your competitors need to adjust that topic in production, otherwise they will lose the market share even more until the business is no longer profitable and they close the activities.