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What is one way to appeal to ethos
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What is one way to appeal to ethos

User Michael Landes
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Answer:

by referencing trust sorurce

User Jitu Shinde
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Ethos: appeal to credibility
For example someone including a specialist or professional's opinion on a product.
Ex: #1 Doctor Recommended
Ex: Selena Gomez's Favorite Shampoo
User Matthew Amato
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