The subordinate clause of this sentence is: "who wrote this new and popular book."
This is an ADJECTIVAL subordinate clause.
Adjectival clauses modify nouns or pronouns of the main clause as an adjective would do it. These clauses are introduced by relative pronoun, adjectives or adverbs.
This clause is modifying the subject of the main clause -The man-, and is introduced by the relative pronoun "who."