The Modern World, where everything is artificial and ephemeral; where you have to pay for a "need" created or for clean air.
The greed of man to generate wealth and status regardless of the impact it generates on his environment, to be accepted by his family and society.
Unsustainable production systems, which destroy ecosystems and alter the life of the animals that live there.
Children living in the Modern World, who know little about the nature and the effect of our actions on the environment.
Caring for the environment is in the hands of the new generations, especially those who really care.