The rate of change describes how one quantity changes with respect to the other.
When you have a linear function (given by y=mx+b), where m is the slope and b is the y-intercept, the slope will be the rate of change m.
Now, you have the function:
You can take it to the general form y=mx+b, as follows:
The problem says r is a constant, then the term 2pir^2 is a constant, it will be the b in the general form of the function. A will be the y-term, h will be the x-term, and finally, 2pir will be the slope m.
Knowing that the rate of change is the slope, then the answer is: The rate of change is 2pir