Stereotyping Due to the complex nature of society and the world, the media helps to form stereotypes in order for their audience to process information easily
Status Conferral
The huge control that the press has over shaping public opinion is vital in this agenda because if a public figure gains a lot of coverage from the media then he or she is important.
framing
This is a big factor that shapes public opinion because the press can make an individual look better or worse irrespective of the real life situation