The answer is writing or speech that is not intended to carry literal meaning. Types of figurative language are metaphors, similes, personification, hyperbole, alliteration, idioms and onomatopoeia.
A technique in which something simultaneously represents itself and something else is called a synecdoche.
Words that trigger the imagination to remember by appealing to the five senses are called cues.
A statement about an abstract idea expressed in a work of art is called a descriptive statement.