Answer
they try to "spin" the news
Step-by-step explanation
Spin is a form of propaganda gained through providing a biased interpretation of an event to persuade public opinion againist or in favour of a public figure.The media has powerful influence on political reality because it lays foundation of political beliefs and shapes public opinion.Politicians therefore use the media to put themselves in the favourable light because they know citizens get their news and information from the media Political influence of the media is increased because campaigns focus on the individual than on the party.