Question

What is the main reason that actors are used in media?

a. the actors believe in the product.
b. the actors distract viewers from the main message.
c. the actors are appealing to viewers.
d. the actors have expert knowledge in the subject area.

Answer 1

The main reason that actors are used in media is because C) they are appealing to viewers.
If you are attracted to a certain celebrity, and they are advertising something in the media, you will be more likely to buy that certain product because your favorite actor is allegedly using it as well.