Television has its influence on the minds and feelings of the people, it helps us to form our preferences, tastes, mood and behavior. It has also changed the image of modern leader. The world is changing every day, so one of the main leadership characteristics after the invention of television is understanding technology. It means leaders have to know what is happening in the world as well as understand which social and collaborative technologies can improve life and which is important how to use them effectively. Other characteristics: charisma, ability to convince, high self-belief and effective use of body language and verbal language.