Question

Describe a real or made up but realistic example of an emotional consumer motive that you or someone you know has experienced. What product did you buy, and what was your motive for buying it?

Answer 1

First off, an emotional consumer will make a purchase based off of his or her's feelings/emotions, rather than using logic and reasoning.

Step-by-step explanation:

For example, if someone goes through a rough break-up, they might spend money on impulsive goods such as chocolates and other junk food. Or, they might buy a puppy for a physical presence or attention.

Another example might be if someone wants to fit in, they'll buy new sets of clothes and/or accessories for popular kids' approval.

Hope this helps! :)

Answer 2

There are a lot of reasons in buying a certain a product and sometimes we buy things which are not really necessary. One great example for emotional consumer motive in when we buy food because we need them to survive in this world.