Question

How does one determine the product or services to be produced and/or to be delivered to the target customers?

Answer 1

Well for one whoever is producing the product need to look at the areas of which they would like their product to be. Such as the demographics of the area. Another thing you could do is identify the psychographic information (their lifestyle, things people do in the area, etc.) 

Answer 2

Through the market analysis.

Step-by-step explanation:

Through market analysis the producer will analyze potential consumers of their goods and services. This way, you will perform a survey of income, preferences, demographics, gender, finally, will analyze a set of variables so that your product reaches the target audience, and thus meets them.