Question

A good that isn’t a necessity, and that you don’t consider carefully before you purchase is ___________.

a. A convenience good
b. A staple good
c. An impulse good
d. An unsought good

Answer 1

c. An impulse good

Step-by-step explanation:

An impulse good is a product or service that a customer purchases without planning. Impulsing buying is when a customer decides to buy a product after seeing it. There was no prior intention of making the purchase. Impulse goods are bought at the spur of the moment.

Impulse goods are the inverse of essential goods or staple goods. Essential goods are items that we need and are usually in the budget. Bread, milk, and soap are examples of essential goods.

Impulse goods are usually placed at strategic places to attract buyers. Chocolates, chewing gums, and snacks placed near cashiers in supermarkets make up the majority of impulse buying.