The specific value of the press makes the fact that print media are not only a large amount of relevant information, they also are raised by comments on the burning issues of our time. In newspapers and magazines published by various points of view, opinions of experts, professionals, allowing coverage of the problem from all points of view and make the most accurate representation of the facts. Press - the only tool that gives the ability to control the dynamics of the covered events, circumstances and their development. Having a full, truthful and comprehensive information, representing the interests of various parties, it is easier to find the right solution.