In a marketing context, a message refers to
a. product information regarding, benefits, price, and usage found on a product’s package.
b. the slogan or tagline of a specific product.
c. proprietary information linking a specific product to a promotional campaign. - 17 - Info iconThis preview has intentionally blurred sections. Sign up to view the full version.
d. the information sent by a source to a receiver during the communication process. e. a television or radio commercial from the ...