Question

_____ is probably the most important factor in determining the promotional mix. Select one:

a. The advertising agency
b. The need for feedback
c. Money
d. Media availability e. Message flexibility

Answer 1

The right answer for the question that is being asked and shown above is that: "b. The need for feedback" It is considered probably the most important factor in determining the promotional mix. This is what you call b. The need for feedback