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Why is it a big mistake to neglect writing your cover letter?

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When applying for a job it is crucial that a cover letter in included. The purpose of a cover letter is to introduce yourself to the company/manager and state why you would be the best person for the job you are applying for. A good cover letter will give you an edge and advantage over other potential applicants. If you don't include a cover letter chances are that the hiring manager won't even read your cv or application.

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