plain folk
the governor is attempting to appeal to a certain group of people - this statement describes that the governor is just like regular people living with his family and working in his community like many people do for most of their lives -the governor is hoping people who fit in this category will believe he understands and has encountered the same concerns as someone else who lives a similar lifestyle, the word "work" gives an impression of a more regular or plain person who will have different experiences than say someone who may use the word profession -the governor is placing the word work with we and share in an attempt to appeal to a more regular average working citizen, often termed as ordinary or 'plain folk'