Answer:
The consumer first must pay for the product, such as concert tickets versus the cost of a new pair of jeans. Next, the consumer will analyze the benefits of the product that will best meet their needs. They are likely to believe that a 3 hour consultation will satisfy them more than a new pair of jeans that will last them for 3 years or more. Based on the benefits, jeans are a better purchase for the consumer than the concert ticket because it's an item that will more benefit them than the concert ticket.
Step-by-step explanation: