Question

Cool People Publications focuses their marketing efforts on reaching African-American teenage girls. The firm believes that they are positioned to profitably serve this group of consumers. Cool People utilizes the strategy of:

a. narrowcasting.
b. target marketing.
c. primary marketing.
d. focus group selection.

Answer 1

The answer would be : B. Target Marketing

In Target Marketing, the firm planned to expose and delivered to a specific group of people called 'target group' ( this group of people usually have a same characteristic such age, gender, wage level, life style, etc). In this case, the target group is African-American teenage girls