Final answer:
Morgan can setup an experiment where participants observe models displaying specific behaviors and examine how different outcomes for the models affect the imitation of these behaviors, in line with Bandura's observational learning theory.
Step-by-step explanation:
Albert Bandura's foundational work in observational learning and social learning theory significantly altered the understanding of human learning processes beyond the early behaviorists' perspectives. Crucial to Bandura's theory was the concept of modeling, where individuals learn behaviors by observing and imitating others, a process that involves attention, retention, reproduction, and motivation. Bandura's famous Bobo doll experiment demonstrated that children would imitate aggressive behaviors of adults when the adults were either rewarded or not punished for their actions, underscoring the impact of vicarious reinforcement and punishment on learning. The experiment that Morgan could set up to support Bandura's views might involve providing models with specific behaviors and observing if and how these behaviors are imitated, ensuring close alignment with the steps of modeling process Bandura outlined.
The experiment could assess the impact of different outcomes for the models (reinforcement or punishment) on participants' learning and could include measures of self-efficacy to investigate how confidence in personal abilities influences the propensity to imitate observed actions. Moreover, the experiment could consider how reciprocal determinism influences learning outcomes by accounting for individual cognitive factors and environmental context during the observational learning process.