(A) Connotative
A word is used in the connotative sense, or figured when it presents different meanings, subject to different interpretations that go beyond the original sense of the word, depending on the phasic context in which it appears. The denotative sense is the opposite of the figurative meaning, which represents the literal sense of the word.
Example:
The neighbor's dog ran away this morning (literal, denotative).
That man is a dog (connotative sense).