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Test results are most effective as a demonstration tool when:

A. they come from a respected independent agency.
B. they are part of a bound paper presentation.
C. they have been presented to the prospect in a spreadsheet or chart.
D. they demonstrate that the product is superior to the competition.

User Liesbeth
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1 Answer

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Test results are most effective as a demonstration tool when they come from a respected independent agency.
User Patrick Kelly
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