Well, as it says, your first statement needs to explain what interests you about the program.
If you feel you need multiple paragraphs, let the first be an introduction, around 4 or 5 sentences. Include, possibly what pushed you to apply for this program, what you're looking forward to, and a reason for them to hire you. You can add a thesis statement of sorts if that helps (a short statement, usually one sentence, that summarizes the main point or claim of a paper). The first paragraph can be short, it doesn't need to be too in-depth. You can talk more about that later in your statement.
The body paragraphs must include your goals and extracurricular interests (what courses would you like to take and why?).
As it states, you must list your GPA, what interests you about the Major and/or Minor/Workshop courses, and what you can contribute (you can build off of what you said in your first paragraph here).
It is very important to share additional details you think are important, such as accomplishments you are proud of, for example.
A conclusion would be nice, a short and sweet wrap-up of your overall statement (not too long).
Remember, the name of the game is to sound confident and prove to them that you are in fact a good fit for the program! Good luck! Stay focused ^^