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why do economists measure the cost or money price of things when opportunity cost is what we actually are considering when we deciding whether or not to purchase?
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why do economists measure the cost or money price of things when opportunity cost is what we actually are considering when we deciding whether or not to purchase?

User Ahamed Mujeeb
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it is easier for economists to measure "cost" than "opportunity cost"(because people's tastes are different and changeable)
User Lesa
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