Question

meyers, inc. is an american company that manufactures and distributes coffee products in the u.s. because of the popularity of its products, meyers inc. wants to enter new global markets. as a result, the firm decided to develop an international distribution network as soon as possible. the most efficient distribution arrangement in terms of cost and time for meyers, inc. would be to use __________.

Answer 1

The correct answer for the question that is being presented above is this one: "A strategic channel alliance." The most efficient distribution arrangement in terms of cost and time for meyers, inc. would be to use a strategic channel alliance.

Here are the following choices:
A. A strategic channel alliance
B. A dual distribution agreement
C. Direct marketing
D. Multichannel distribution
E. Cooperative distribution