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In the real world of brand recognition and popularity, _______ accounts for the fact that mediocre products and services often trump quality.

a- lower cost
b-consumer preference
c- foolishness
d-perception

User Jake Coxon
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2 Answers

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In the real world of brand recognition and popularity, lower cost accounts for the fact that mediocre products and services often trump quality.
User Sharathi RB
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Since they are talking about brand recognition and popularity, I would say D. perception accounts for mediocre products trumping quality. People go with the product they know or they think more people are using because it is perceived as a better product even though it may not be.
User Desmondhume
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