Question

Which of the following is not considered a buying incentive?

a. coupon
b. display
c. prize
d. rebate

Answer 1

Buying incentive is a part of marketing that gives the buyer a promo that lessens the amount to be paid for the thing he buy.
Coupon, price and rebate are examples of this buying incentive while display is not considered as part of it.

Answer 2

The answer is: B. Display

Buying incentives refers to additional benefit that given to consumers that might influence them to make a purchase.

Coupon would influence the purchase by making the price of the products become cheaper. Rebate is a cut in taxable income, this would influence purchases by increasing consumers' disposable income. Prize would influence purchase by making the customers believe that they would had the chance to get the prize if they make a purchase.