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A consumer’s desire to buy something and the ability to pay for it is called:

A. demand
B. supply
C. economic desire
D. law of diminishing returns

User Ginessa
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This desire is called the "demand" - answer A.

For example, if in a given context there are a lot of consumers that are interested in buying a certain kind of a computer, one can say that there is a great demand for this computer. Also, if noone wants to buy it, then there is no demand for it.
User Bubba
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