The correct answer is the following: In order to determine what word choice would appeal to your audience, you must first determine your audience's tastes. When communicating, it is essential that the narrator, company or individual, knows the audience that he/she is communicating with. Once the audience has been identified, it is now easier to adapt the speech to their interests, level of understanding, beliefs and attitudes. With an audience-centered approach, the communication is more likely to be delivered in an appropriate manner.