Question

Amy's drive-thru, a fast food facility, offers healthy, sustainably grown veggie and vegan fast food at higher prices than its competitors in the market and has a drive-through and indoor seated casual dining operation. what strategy is amy's drive-thru using to gain competitive advantage?

Answer 1

A differentiation strategy is amy's drive-thru using to gain competitive advantage. Amy's Drive-Thru focuses on healthy fast food for non-meat eaters. It caters to drive-through and casualdining customers seeking healthy alternatives and generates profits by offering products and services that rivals do not and by focusing on a narrow customer base.