Question

An organic farmer has identified three distinct groups of consumers who might be interested in his products: vegetarians, people who are concerned about chemicals in their food, and people who consider themselves innovators and trendsetters. these three groups are examples of ________.

Answer 1

These three groups are what people in business identify as the target market or target audience. Further, since the farmer has divided the target market according to their interests, he has developed his own market segmentation, which would allow him during his marketing campaign to more specifically address each of the individual groups concerns and selling points.