In order to make the greatest profit in "Jesse's Ice Cream Stand', one must include the price, size of the scope and flavor. Each of these elements in marketing represents considerations to making profit. The price is the cost to the consumer and the size can indicate the amount of profit to be made for any particular sale and the flavor represents the appeal to the consumer. Each of these elements dictates amount of profit and should include realistic deductions based on what the cost of production is for the unit size with associated profit and differences in cost to produce each flavor.