Question

At least one study has shown that consumers are more aware of a celebrity endorser's flaws when he or she endorses a product that

Answer 1

The question discusses the impact of celebrity endorsers' flaws on the perception of the products they endorse, particularly when there is a perceived mismatch between the product and the celebrity's image.

Step-by-step explanation:

The question is related to the effectiveness of celebrity endorsements on consumer perceptions, specifically regarding how consumer awareness of a celebrity endorser's flaws can increase when they endorse a product. This is a topic that falls under the broader category of marketing and consumer behavior, which is essential in business studies. One insight from research is that the alignment between the endorsed product and the celebrity's image plays a crucial role in how consumers perceive the endorsement. If there is a mismatch or the celebrity has recently suffered public relation issues, the awareness of these flaws may become more pronounced, potentially affecting the credibility of the endorsement.

Answer 2

when he or she endorses a product that are involved with defects that result in consumer harm.
Because of the celebrity endorsement, cases that might be able to be swept under the rug now attract a lot of public attention, which will make company's situation became a public relation nightmare.