Answer:
b. paid media
Step-by-step explanation:
-Earned media: Refers to advertising about an organization or brand that is generated without their involvement. For example, a review by a customer.
-Paid media: Refers to advertising about an organization or brand that is generated by the organization. For example, television.
-Free media: It is the same as free media.
-Owned media: Refers to advertising about an organization or brand that is generated by the organization in channels that it owns. For example, the company website.
Accoring to this, the answer is paid media.