Question

Which term is used to describe the growing influence of British music and British culture in the United States during the 1960s?

Answer 1

To the people who put the 1 star on the above answer. The above answer 'is' correct. 'British Invasion' described the evolution of music genres. The Beatles caused this event to happen. Thus, making rock the way it is today.

Answer 2

The term to describe this phenomenon was "British invasion".

British pop culture came to have a huge influence on the United States in the 1960s, particularly British rock and roll. British bands that were huge in the United States include The Beatles, The Who and Led Zeppelin.