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Carl jung's term for collective, universal memories such as the concepts of mother, hero, or villain are ________.

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Archetypes: is the first model of something. The concept, in this sense, can be linked to a prototype: the original mold in which an object is produced for the first time. Archetypes are patterns from which other elements or ideas derive. It can be something physical or symbolic, always able to generate something more from themselves.
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