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When jane, a customer of kk kids store, makes a purchase and shares valuable information about the products of the store through her facebook posts, the type of publicity involved is earned media. a. True
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Mar 8, 2018
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When jane, a customer of kk kids store, makes a purchase and shares valuable information about the products of the store through her facebook posts, the type of publicity involved is earned media.
a. True
b. False?
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Gopichandar
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This statement is true because earned media involves the promotion of a product or service organically by its users, without requiring paid advertising or a formal process of pitching the product; however, many gray areas exist if kk kids store asked Jane to share her experience on Facebook in exchange for a discount.
Trevor Norris
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Mar 12, 2018
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