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When a manufacturer advertises to wholesalers and retailers in an attempt to encourage them to carry its products, it is engaging in institutional advertising. a. True b. False?
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When a manufacturer advertises to wholesalers and retailers in an attempt to encourage them to carry its products, it is engaging in institutional advertising.

a. True
b. False?

User Stefos
by
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1 Answer

3 votes
b. False
Institutional advertising does not attempt to sell anything directly. It is type of advertising intended to promote company, business, institution or other similar entity.
User Jyablonski
by
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