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When choosing to use the products or services of a business, most people place the highest value on

A. impressive advertising. B. extensive research.
C. referrals from friends. D. branding.

User Gpapaz
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Branding is the answer!!!!!
User Erik Giberti
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Referrals from friends

When deciding to use the products or services of a business, a great number of people place the highest value on referrals from friends. This is because the good or service has already been used by a known individual, who is usually a trusted one. That is why it is considered the highest value on the referral of friends or family member when purchasing a product or service.

User Alix Lourme
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