Question

Using a single marketing plan to reach as many consumers as possible is

a. market share
b. mass marketing
c. market segmentation
d. niche marketing

Answer 1

Mass marketing

Step-by-step explanation:

Mass marketing is a strategy that aims at attracting a vast number of potential customers. It this strategy, marketers tend to ignore demographic differences. The focus is the achieve high sales volume. Mass marketing is effective necessary goods that people will always shop. It involves products of low prices that the general public can afford.