Question

Why is the above ad an example of ethical advertising?

A.
The ad is an example of the endorsement appeal: a celebrity is in the ad recommending use of the product.
B.
The ad is an example of bandwagon propaganda: it states that “everyone is using this product; so should you!”
C.
The ad is an example of the loaded words appeal: it contains numerous emotionally charged words to evoke a reaction from the consumer.
D.
The ad lists verifiable characteristics of the product, shows a picture of the product, and avoids making untruthful, discriminatory, and persuasive claims.

Answer 1

the answer is d, because the product is being stated as is

Answer 2

D. The ad lists verifiable characteristics of the product, shows a picture of the product, and avoids making untruthful, discriminatory, and persuasive claims.

Step-by-step explanation:

These are the reasons why the ad can be considered an example of ethical advertising. In this ad, we see that a product is being advertised. However, the product is being described carefully and accurately. Moreover, the features that enhance its use are the ones being highlighted. Finally, the ad is not endorsed by a celebrity and does not use any emotional appeals or fallacies.