Question

Prism phones inc. is targeting college students and young professionals. the company has therefore decided to advertise its cell phones over social networking and other popular websites. relative to television advertising, this strategy will help prism phones save costs, allowing the firm to sell its phones at a more competitive price. prism phones' decision to advertise via different vehicles than other firms illustrates the _____ activities of the marketing mix.

Answer 1

Promotion activity
Product and service promotion is the most common form of marketing. Promotional activities can include: advertising - you can advertise your product, service or brand in newspapers, radio, television, magazines, outdoor signage and online.