Question

One characteristic of direct marketing that distinguishes it from other tactics is that it:

a. emphasizes developing a customer database.
b. relies on audience segmentation.
c. depends on consumer response for its success.
d. has a lower cost per contact.

Answer 1

One characteristic of direct marketing that distinguishes it from other tactics is that it has an emphasis on developing a customer database. This is a type of marketing that uses databases to keep track of both customers and potential customers in order to create personalized communications and promote products and services for marketing purposes.