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A freestanding insert in the sunday newspaper for a local restaurant that contains a $5 off coupon for any meal over $20 is an example of a promotion targeted at ________.

User Stef Hej
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Promotional Mix: Sales Promotion - CONSUMER ORIENTED the company gives Coupons, Deals, Samples, Rebates, Sweepstakes, Premiums, Loyalty Program , Product Placements these kind of promotion benefits the consumer. The concept of designing marketing communications programs that coordinate all promotional activities; Advertising. Personal selling, Sales promotion, Public Relations and Direct Marketing.

User Dave Enyeart
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