Question

After being introduced to a higher-priced washing machine, the customer expresses a desire to purchase a lower-priced item. when this happens, the customer is said to have

Answer 1

Based on the scenario above, when this happens, the customer is likely to be engaging or to have a traded down. The trading down is being defined as having the quality of the product to be reduced in means of being able for the price to be suited for its consumers.