Kevin white is known for his demanding leadership style. he charged into the office one afternoon and demanded that a detailed report be on his desk by 5 p.m. "otherwise," he said, "someone will have to pay the piper." kevin is using the coercive tactic to influence, it is similar in many ways to the legal concept of undue influence. In the psychological field it is known by several names: "Reform of Thought", "Brainwashing", "Programming of Conduct".